How to boost your real estate website’s rankings

If your website isn’t showing up on page one of Google, it might as well be invisible.

When people search for real estate agent in [your city], are they finding you? Or are they clicking on your competitors instead? 

If you’re not ranking where you want to be, don’t stress. SEO (search engine optimisation) isn’t as complicated as it sounds – and you don’t need to be a tech wizard to make it work for your real estate agency.

Below, we’ll walk you through simple SEO fixes that can help your real estate website rank higher, bring in more traffic, and turn visitors into actual leads.

Why SEO matters for real estate agents

Think about how you find anything online.

You Google it, right?

Well, your potential clients do the same thing. They type in:

• Best realestate agents in [your area]
• Top realestate agencies near me
• How much is my home worth?

If your website isn’t optimised for SEO, you’re missing out on buyers, sellers and landlords who are actively looking for help.

So, how do you get Google to notice you? Here’s where to start:

1. Make sure your website works on mobile

Google prioritises mobile-friendly websites, meaning if your site is clunky or hard to navigate on a phone, you’re losing rankings (and leads).

Quick fixes:

• Check your site on a mobile browser – does it load properly?
• Make sure the buttons and forms are easy to tap.
• Get rid of pop-ups that block content on mobile screens.

Not sure if your site is mobile-friendly? Use this mobile-friendly test to find out.

2. Speed up your website

Ever clicked on a slow website and left before it even loaded?

So do your potential clients.

Google hates slow websites and will push them down the rankings. If your site takes more than 3 seconds to load, it’s time for a speed boost.

Quick fixes:

• Compress large images (use JPEG or WebP format).
• Minimise extra code, scripts, and unnecessary animations.
• Make sure your hosting provider can handle high traffic.

Test your speed: Use Google PageSpeed Insights to check how fast your website loads.

3. Use the right keywords

SEO isn’t about randomly stuffing keywords into your site – it’s about knowing what real people are searching for.

If you want to show up in searches, your website needs to include phrases your ideal clients are using.

How to find the right keywords:

• Type “real estate agent in [your area]” into Google and see what suggestions pop up.
• Use free tools like Google Keyword Planner to find top-ranking search terms.
• Make sure your headlines, descriptions and blog posts include these keywords naturally.

Quick Tip: Avoid keyword stuffing – Google will penalise you for it. Instead, use keywords in natural sequences where they make sense.

4. Create SEO-friendly content

No one wants to read boring, robotic website copy.

Google loves fresh, helpful content that actually answers people’s questions. That means:

• Writing longer blog posts (ideally, 1000+ words) on topics buyers and sellers care about.
• Updating outdated content with new market insights.
• Using bullet points, headers, and images to make pages easier to scan.

SEO-friendly blog post ideas for real estate:

• “Best suburbs to invest in [city] in 2025”
• “How the real estate market is changing in [city]”
• “Step-by-step guide to selling your home faster”

Quick tip: Not a fan of writing? Use FAQs, short tips, and lists – Google still counts them as valuable content.

5. Optimise your meta titles & descriptions

Your meta title and description are what show up in Google search results.

If they’re boring or unclear, no one will click.

Here’s a better way:

Instead of: “Home| XYZ Realty”

Try: “Top realestate agents in [city] | XYZ Realty”

Instead of: “AboutOur Company”

Try: “Find the best real estate team in [city] – XYZ Realty”

Quick tip: Keep titles under 60 characters and descriptions under 160 characters to avoid getting cut off in search results.

6. Build your local SEO with Google Business Profile

Want to show up in “near me” searches? You NEED a Google Business Profile (formerly Google My Business).

Quick fixes: The more 5-start reviews you get, the higher Google ranks you.

7. Keep track of your SEO & keep improving

SEO isn’t a one-and-done thing – it’s an ongoing process.

What to do every month:

• Check rankings in Google Search Console.
• Use Google Analytics to see how visitors find your site.
• Update old pages and blog posts to stay relevant.

Want to make this even easier? Download our SEO 101 Checklist for a step-by-step guide.

Having the right SEO strategy is one thing – but having a website that’s already optimised for SEO gives you a major advantage.

With Agentbox Websites, you get:

• ‍Fast-loading, mobile-friendly websites built for realestate.‍
• SEO-optimised templates to improve rankings.‍
• Built-in lead capture tools to turn visitors into clients.

Book a quick 30-minute chat (or simply fill out the form below) with one of our website specialists to see how Agentbox can help you get found on Google and generate more leads.