Reapit in Australia & New Zealand
The Australia Communication and Media Authority (ACMA) will require businesses to register their Alphanumeric Sender IDs (the name that appears as the SMS sender) to prevent scams and spoofing. To keep sending SMS through Reapit, your Sender ID must be registered and approved prior to July 1 2026.
In order for Reapit to continue sending SMSs on your behalf from your Sender ID and ensure they are delivered, two steps need to be completed prior to July 1:
ACMA (the Australian Communications and Media Authority) is the government regulator responsible for enforcing SMS scam‑prevention rules. They manage the approval process for Alphanumeric Sender IDs through their system, ACMA Assist.
Your Sender ID must be approved by ACMA before it can be used to send SMS through Reapit. Without approval, unregistered Alphanumeric Sender IDs will appear as Unverified in messages sent to recipients.
Alphanumeric Sender ID registration involves both ACMA and our SMS delivery partner, and the process spans between two systems before a Sender ID can be used in Reapit to send SMS messages to your clients:
This step must be completed by the Authorised Business Representative (ABR).
For clients who already have a sender ID registered with Reapit, they must also have an active ACMA Assist account and ensure their Sender ID is approved through ACMA Assist. This approval is required to ensure that SMS messages we send on their behalf continue to be delivered after 1 July 2026.
This step activates your ACMA Assist account so Sender ID registrations can be reviewed and approved.
👉 Set up MyID (Standard identity level) How to set up myID
Delegating to another authorised ACMA Assist user:
If your ABR is not the best person to approve your Alphanumeric Sender ID/s going forward, your ABR will be able to delegate this to another Authorised ACMA Assist User. Please note, the initial ACMA Assist account setup will still need to be completed by the ABR before this delegation can occur.
Follow ACMA’s official guide for businesses and organisations. It covers:
👉 ACMA Assist setup and delegation guide SMS Sender ID Register user guide for businesses and organisations | ACMASMS Sender ID Register user guide for businesses and organisations | ACMA
Once ACMA Assist is set up, Reapit will submit ALL Alphanumeric Sender IDs currently in use in Reapit Sales, Reapit Lettings, Reapit PM, and/or Move Me In to our SMS delivery provider, who will prepare them for approval by ACMA. This bulk send will be completed from 1 May 2026.
If 1 May 2026 has passed and your ABR has not set up your ACMA Assist account, please contact Reapit Support as soon as possible.
After your Sender ID has been verified through ACMA:
The Sender ID will no be registered until this approval is completed.
Identify your ABR (i.e. the person who manages your business' ABN) and direct them to Step 1 of this guide. They must complete the ACMA Assist setup before anything else can happen.
Yes. The ABR can delegate approval rights to another Authorised ACMA Assist User once the initial ACMA Assist setup is completed. Instructions for approving or delegating access are covered in ACMA’s official user guide: SMS Sender ID Register user guide for businesses and organisations | ACMASMS Sender ID Register user guide for businesses and organisations | ACMA
From 1 July 2026, all unregistered Alphanumeric Sender IDs will appear as Unverified in messages sent to recipients.
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