It’s one of the biggest ironies in real estate: teams that work under one roof, yet operate in completely separate systems.
Sales logs into one platform.
PM into another.
Lettings uses something entirely different.
Somewhere between those systems, messages get missed, data gets re-entered and clients end up repeating the same details to 3 different people.
It’s not a people problem.
It’s a platform problem.
The tools work. They just don’t work together.
And that disconnect shows up every single day across your agency.
The unseen cost of switching systems
When you look closely, the time loss is sneaky.
A few minutes logging in here, a password reset there.
Multiply that across your team and every transaction, and it adds up to hours that no one really notices – but it compiles.
That’s time that could’ve been spent chasing listings, following up new leads, or building relationships that actually drive revenue.
And it’s not just about time.
Constantly jumping between tools breaks focus.
You start every new login slightly off-track, like switching lanes every few seconds in heavy traffic.
Eventually, productivity takes a hit.
When tech divides teams
Sales, PM, and Lettings are often chasing the same goal but using different systems to get there.
A property sells to an investor, but because there’s no simple handover to your PM, the management slips straight to a competitor.
Meanwhile, a Lettings agent secures a great tenant, yet there’s no quick way to pass those details on to the property manager.
The data’s there – it’s just locked away in separate systems that don’t speak to each other.
The case for connection
The agencies growing fasted aren’t necessarily the ones adopting the newest tools – they’re the ones connecting the ones they already have.
Connected teams means shared visibility.
Sales can see when a buyer becomes a landlord.
PM knows when a lease is ending, and Lettings can step straight in.
Everyone stays in sync, and no one wastes time chasing updates or double-handling data.
That’s what a unified workflow looks like – clarity, speed and fewer crossed wires.
The dream: One login, one workspace
Imagine being able to move between your sales pipeline, property management portfolio and tenancy applications in seconds.
No separate logins.
No new browser tabs.
No “what’s my password again?”moments.
Just one connected workspace where you can start your day, click one, and be wherever you need to be next.
That kind of simplicity reduces friction, keeps focus, and makes collaboration feel natural again.
Better collaboration starts with better access
When teams can shift between systems easily, something clicks.
- Sales can see which of their past buyers are now potential landlords.
- Lettings can hand qualified tenants straight to the PM team.
- Property Managers can prepare upcoming vacancies for Lettings without a dozen email threads.
The result is a smoother client journey – from first contact to lease renewal – where everyone’s working from the same playbook.
Looking ahead
Reapit’s always believed that the best technology is the kind you barely notice.
It helps you focus on people, not processes.
That’s why at Evolve this Thursday, we’re unveiling something new designed to bring Sales, PM and Lettings closer together.
It’s built to make every day work simpler and faster, and to keep every part of your business connected.
If your agency’s been feeling the strain of too many systems and not enough connection, this is one announcement you won’t want to miss.
Join us at Evolve to see how we’re helping real estate teams work as one – every client, every deal, every department.