Harnessing the potential of AI in real estate sales

Artificial Intelligence (AI) might feel like something out of a sci-fi movie, but it’s here, alive and thriving – and no, it’s not planning to replace real estate agents with robots anytime soon.

Instead, AI is here to amplify your sales strategies and simplify your workload. From automating mundane tasks to uncovering insights hidden in mountains of data, AI is changing the way properties are marketed, deals are closed, and relationships are built.

Let’s explore how this tech phenomenon is reshaping the future of real estate sales – and why it’s not just a fad but a revolution.

1. Workflows and automations

Imagine you’re hosting an open house, balancing a coffee in one hand and property brochures in the other. Now imagine an AI assistant in the background, organising follow-up emails, scheduling client callbacks and even pre-filling reports. That’s the real influence of workflows and automations.

AI tools can take the repetitive, time-consuming tasks off your plate. From syncing calendars to automating lead assignments, these workflows allow you to focus on what really matters: connecting with your clients and closing deals.

Why it matters:

• ‍Efficiency: Save time by automating tasks like follow-ups, data entry and appointment scheduling.‍
• Consistency: Ensure no client falls through the cracks, thanks to automated reminders and updates.

2. Content creation

If you’re ever struggled to make “cozy” sound like a selling point, AI’s got your back. Tools powered by AI can draft property descriptions, proposals, and even marketing emails with ease.

Need a snappy headline for a property listing? Done. Want to rewrite an email to sound more professional and engaging? Easy. AI is changing how agents craft their messaging, making it faster to produce high-quality content that resonates with buyers and sellers alike.

PRO TIP: Use AI-generated content as a starting point, but don’t forget to add your personal touch – clients want to hear your voice, not just the machine’s.

3. Propensity scoring

Here’s a scenario: you’ve got a database of 10,000 contacts. How do you figure out which ones are likely to buy or sell soon? AI has an answer: propensity scoring.

This tech wizardry analyses massive data sets to predict client behaviour, helping you identify hot leads faster. For instance, if a client has attended multiple open homes or is suddenly engaging with your email campaigns, AI can flag them as high priority. No more guessing games – just actionable insights.

Why you’ll love it:

• ‍Targeted follow-ups: Focus on clients most likely to convert.‍
• Data-driven decisions: Use engagement patterns to guide your sales strategy.

4. AI-powered marketing

AI doesn’t stop at scoring leads – it can amplify your marketing efforts, too. From running hyper-targeted ad campaigns to optimising your social media posts, AI tools can help you reach the right audience at the right time.

Just imagine launching a Facebook campaign for a property and letting AI figure out the best time to post, the ideal demographic to target, and even the ad copy that’s most likely to drive clicks.

5. Clean data and AI tools

AI is only as good as the data it works with. Keeping your CRM clean, updated and free of duplicates is essential to unlock the full potential of AI.

With clean, organised data, you can dive deeper into insights, build stronger client relationships, and drive smarter decisions. It’s not just about having AI; it’s about setting it up for success.

AI in real estate sales isn’t about replacing agents - it’s about empowering them. By automating mundane tasks, crafting killer content, and helping you focus on the right leads, AI gives you more time to do what you do best: sell homes and build connections.

Want to hear our experts give their two cents about AI and the future of real estate sales? Watch our Elevate ’24 On-Demand Webinar here or simply enter your details below - you'll want to tune in!