KPIs - Why are they essential when prospecting?

Prospecting can be the lifeblood of success when operating in the world of real estate. Having a key set of KPIs can be the difference between thriving and surviving, as they serve as valuable tools for improving efficiency, maximising results, and ultimately achieving your business objectives. Below we explore the crucial role of KPIs in guiding data-driven decisions, the significance of analysing ratios, and offer strategies to sidestep common distractions.

Harness the power of data for smarter decisions

By tracking the right metrics, you can gain valuable insights that drive data-driven decisions, optimise resource allocation, and ultimately meet revenue targets more effectively.

You need to give yourself something to measure against by asking questions such as:

• What is my target each day?
• How many calls do I have to make?
• How do I define success?

Once you understand what you want to define as success, it's crucial to assess how your processes contribute to your KPIs and how your systems tie into both processes and KPIs. Simplifying this process involves understanding workflows and processes, narrowing down metrics, and reviewing systems and data to ensure they help run operations smoothly.

In Agentbox, setting targets for each agent within the business is a key feature. The dashboard presents these KPIs visually, keeping everyone on track and accountable. This visual representation motivates agents to work harder, whether they're ahead or behind their targets, by keeping their goals front and centre.

What you measure, you manage

Analysing ratios can be split into two fundamentals: the list ratio and the appraisals-to-list ratio. The list ratio, derived from total listings and sales, lays the groundwork for understanding market performance. Meanwhile, the appraisals-to-list ratio offers a deeper dive, tracking the transformation of appraisals into actionable listings.

With Agentbox, you gain access to a wealth of easily accessible data, allowing you to navigate and optimise these critical metrics when prospecting. For instance, if the goal is to secure 20, 50 or 100 listings in a year, knowing the number of appraisals required becomes crucial. By inputting data on calls and call connects, it’s possible to calculate the conversion rates at each stage of the prospecting process.

It’s essential to avoid becoming myopic and solely focusing on the number of calls made. Instead, have discussions with the team about the goals for new leads, the desired numbers, timelines for achieving them, and how success will be measured. By understanding these ratios and metrics, you can make informed decisions, optimise your prospecting efforts, and achieve your goals more efficiently.

Avoiding distractions

Those who stumble often find themselves grappling with common pitfalls: time management, procrastination, the uncertainty of who to call or what to say, and lacking access to important data. These stumbling blocks can derail even the most determined of property managers, leaving them on the side lines while others surge ahead.

Agentbox also allows for seamless task delegation directly within the mobile app, ensuring that important responsibilities don’t fall through the cracks. For instance, if a potential client calls to list their property, you can swiftly assign a task for your administrator to send out a digital proposal, all without losing focus. By utilising features like target setting and task delegation, you can effectively manage what you measure, holding yourself accountable and stay motivated to achieve success.

Tracking the right KPIs isn't just about numbers; it's about leveraging data to streamline your prospecting efforts. Understanding what works and what doesn't so you can focus your time and energy where it matters most. Property tech can sometimes be disassociated with what real estate agents need, which is why Agentbox’s user friendly and intuitive real estate software is going to make prospecting something that you’ll be able to do seamlessly as part of your every day.

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