The 7 P’s of property marketing

Property marketing is more than putting up a “For Sale” sign or listing a home online – it’s about creating a strategy that speaks to buyers, showcases the property’s value, and gets the deal done. That’s where the 7 P’s of Property Marketing come into play.

Think of these P’s as your property marketing toolkit – each one plays a role in helping you sell smarter, faster, and with style. Let’s break them down and see how they work together.

1. Product

At the heart of any property marketing strategy is the product – AKA, the property itself. Understanding its unique features and benefits is key. Is it the cozy family home with a big backyard? Or a modern apartment with amazing views?

 Highlight what makes this property stand out. This isn’t just about listing the basics – it’s your chance to turn a house into the house potential buyers dream of calling home.

2. Price

Price is a balancing act. It needs to reflect the property’s value, align with the market, and catch the attention of buyers – all without scaring them off or leaving money on the table. Dive into the data, compare similar properties, and set a price that sparks interest and competition.

PRO TIP: Pricing slightly below market value can heat things up and create a bidding war, driving up the final sale price.

3. Place

Location, location, location – it’s not just a cliché. A property’s suburb is as much a selling point as the house itself. Highlight the perks: great schools, lively cafes or even the nearby train station that makes commuting a breeze.

4. Promotion

Think of promotion as your megaphone – it’s how you get the word out. From online listings and social media to print ads and direct mail – a well-rounded marketing strategy ensures no potential buyer is left out.

PRO TIP: Combine the old and the new. QR codes on flyers and signs can lead curious buyers straight to virtual tours or detailed listings.

5. People

People make it happen – whether it’s your target audience or the team marketing the property. Understanding your buyer’s needs help you craft messaging that resonates. On the flip side, your team’s knowledge and professionalism build trust and confidence.

6. Process

The process is all about creating a smooth and stress-free journey from enquiry to sale. Buyers want transparency, quick communication, and minimal hassle. This means simplifying everything, from scheduling viewings to finalising contracts.

7. Physical evidence

First impressions count, and the physical evidence is your chance to impress buyers. This includes professional photos, virtual tours, and the property’s condition during inspections. Staging, in particular, can transform how buyers see a space, helping them picture it as their future home.

The 7 P’s ofProperty Marketing aren’t just individual elements – they’re interconnected pieces of a strategy designed to maximise the appeal and marketability of a property. By aligning these components, you can position a property to attract buyers and drive successful sales.

Ready to dive deeper into property marketing strategies? Check out our brand-new Sell the Sell eBook, which expands on the 7 P’s and provides actionable insights to help you showcase the value of property marketing to your clients.

Download the Sell the Sell now and start selling smarter today.