The open home is over. Now what?

It’s 11:31am on Saturday.

The last group has just walked out.

You’ve had 20 groups through the property and, on paper, it looks like a pretty good open home.

One buyer asked about settlement dates.

Another wanted a copy of the contract.

Someone spent five minutes measuring a wall.

A few people smiled, said “thanks” and gave you absolutely nothing to work with.

Now you’ve got 20 groups to make sense of.

Who do you call first?

Twenty groups doesn’t mean twenty equal buyers

A busy open home feels good.

But the number of people through the door only tells you so much.

The buyer who wandered around for three minutes probably isn’t your first call.

The person who asked about settlement, requested a contract and wanted to know whether the vendor would consider an earlier offer?

You might want to remember them.

That’s why what you capture during an inspection matters.

With the Reapit Sales mobile app, you can log enquiries and open home attendees while you’re out at the property.

Then, when the front door closes, you’ve got a record of who came through rather than a collection of names you need to decipher later.

Because “the fella who spent 5mins measuring the wall” probably isn’t going to help much on Monday morning.

Follow up while you still remember the conversation

Saturday afternoons can get busy pretty quickly.

You finish one open home, jump in the car, head to another property and suddenly you’re trying to remember whether it was Sarah or Sophie who asked about the building inspection.

If a buyer asked for something, there’s a pretty obvious next step…

Send it.

If they wanted a private inspection…

Organise it.

If they asked a question you couldn’t answer at the property…

Find out and get back to them.

You can use the Reapit Sales mobile app to follow up buyers, add feedback and send documents while the conversations are still fresh.

The useful part isn’t simply having a record that you called someone.

It’s remembering what they actually cared about.

What did the buyers think?

One buyer’s comment might not tell you much.

When you start hearing the same thing from several buyers, that’s worth paying attention to.

Maybe a few people think the price feels high.

Maybe everyone loves the backyard but keeps bringing up the second bedroom.

Perhaps buyers are asking about the same renovation or development potential.

Then there are the little signals from individual buyers.

Someone wants another inspection.

Someone asks for more information.

Someone who inspected last week has come back again.

Recording that feedback gives you a better picture of how buyers are responding to the property as the campaign develops.

Which becomes particularly useful when your phone rings.

It’s the vendor.

“How did the open go?”

“It went really well” only gets you so far

You could tell the vendor there were 20 groups through and plenty of interest.

They’ll probably be happy to hear it.

But what they’ll really want to know is what those buyers thought.

Did anyone seem serious?

What did people say about the price?

Were there any common concerns?

Does anyone want to come back?

Being able to say that several buyers raised the same point, one has requested another inspection and another has asked for the contract gives the vendor something useful to work with.

That information you’ve collected throughout the campaign can help shape that conversation.

In Reapit Sales, buyer activity and feedback can be used when creating a Vendor Report, giving you a clearer record of what’s been happening around the property.

And it means you’re not sitting in the car five minutes before the vendor call trying to piece Saturday morning back together from memory.

We’ve all got better things to do.

Your buyer might have been standing in that open home

The eventual buyer isn’t always obvious.

Some people will tell you everything they’re thinking before they’ve even made it through the front door.

Others won’t.

A buyer might inspect once, ask for some information and then come back for another look.

Maybe they start asking more detailed questions.

Maybe they want to know more about settlement.

Maybe their partner couldn’t make the first inspection and now they want to bring them through.

Those conversations build over time.

Having the inspection history, enquiries and feedback together makes it easier to see what’s happening so far when you’re speaking with that buyer again.

And sometimes, after a few calls and another inspection, the conversation changes.

They want to make an offer.

That’s where the next part of the sales journey begins.

See it happen in SELL IT

Our free Win It. Sell It. Settle It. sales masterclass follows one property through the whole sales journey, from the first appraisal to settlement.

In session two, SELL IT, we’ll look at what happens once the property is on the market.

We’ll cover setting inspection times, running open homes, logging enquiries, following up buyers, capturing feedback and keeping the vendor informed throughout the campaign.

We’ll take a look at what agents should be doing at each stage, and then we’ll show you how to put it into practice in Reapit Sales.

Session: SELL IT

Date/Time: Thursday 8^th October, 2PM AEST / 3PM AEDT

Register once and you’ll get access to all three sessions, live and on-demand.