Top tips in designing your new real estate website

Designing a real estate website can be an exciting yet challenging project. Your website is more than just a digital storefront – it’s your online hub, the place where potential clients first connect with you. A well-designed website not only showcases your properties but also acts as a tool to attract new clients, build trust and generate leads. Here are some top tips to help you create a standout realestate website that covers all bases.

1. Prioritise user experience (UX)

When building a real estate website, the user should always come first. Think about how easy it is for visitors to navigate your site and access essential information. Is your website clean, professional and intuitive? Ensure that menus are clear, property listings are easy to browse, and the contact page is easy to find. User experience impacts how long visitors stay on your site, which directly affects lead generation. 

2. Mobile-friendly design is a must

With more people searching for properties on mobile devices, having a mobile-friendly website is non-negotiable. This means your site should load quickly and look great on any device. When choosing your real estate website builder, opt for one that offers responsive design features to ensure your website looks fantastic on smartphones and tablets.

3. Choosing the right real estate website theme

Your website’s theme sets the tone for your entire brand. Whether you’re focusing on high-end luxury properties or budget-friendly rentals, your theme should reflect your target market. Opt for real estate themes that offer modern design and easy customisation options so you can tailor the site to your brand.

4. Showcase property listings with style

When it comes to property listings website design, it’s all about making sure properties shine. High-quality images, virtual tours and clear call-to-action buttons are crucial. Potential clients should be able to easily browse through listings and have the option to filter by location, price or property type.

5. Integrate SEO for better visibility

Search engine optimisation (SEO) should be built into your website design from the beginning. Use targeted keywords like “luxury apartments in Sydney” or “family homes for sale in Brisbane” throughout your site to improve your search rankings. Make sure to optimise images, include meta descriptions and create SEO-friendly URLs. Additionally, focus on creating informative blog content that answers your audience’s questions and positions you as an expert.

6. Incorporate lead generation tools

Your website should do more than just look good – it should also help you grow your business. Include lead generation tools like sign-up forms for property alerts and call-to-action buttons. These tools help you capture potential client information, making it easier to follow up and turn website visitors into leads.

7. Highlight client testimonials

Trust is key in real estate, and one of the best ways to build trust is through client testimonials. Make sure you dedicate space on your site to feature reviews from satisfied clients. Whether it’s on your homepage or individual property pages, testimonials lend credibility to your business and make you stand out from the competition.

8. Add a blog for SEO and engagement

A well-maintained blog can drive traffic to your site and help with SEO. Write content that addresses common real estate questions, offers market insights and provides tips for buyers and sellers within your local area. Not only does a blog give your audience valuable information, but it also shows that you’re an expert in the industry.

9. Use real estate website templates

If you’re not ready to build from scratch, using real estate website templates is a great option. Templates give you a head start, offering pre-designed layouts that are easy to customise. Whether you’re focused on real estate sales or property management, templates simplify the process and save time.

10. Optimise for speed

Speed is another critical factor when designing your real estate website. A study from Google Data shows that if your page takes longer than three seconds to load, visitors will likely abandon it. To improve loading times, compress images, use a reliable hosting provider and minimise unnecessary plugins or scripts.

11. Create a clear call-to-action (CTA)

Every page on your website should have a clear CTA, whether it’s scheduling a property viewing, signing up for property alerts or downloading a market report. Your CTAs should be easy to spot and encourage visitors to take the next step with you. This is essential for improving your lead generation.

12. Explore great real estate website examples

Before finalising your design, check out some of the best real estate website examples for inspiration. Look at how other real estate agencies present their listings, design their layouts and incorporate branding. This research can give you ideas on how to enhance your own site.

Designing a successful real estate website is all about combining great design with user-friendly features and SEO strategies. Prioritise a mobile-friendly design, integrate lead generation tools and don’t forget to optimise for speed and search engines. By following these tips, you’ll be well on your way to creating a website that not only looks great but also drives results.

At our Elevate '24 product release webinar in October 2024, we announced our all-new Agentbox Websites Platform, featuring an advanced content management system, with increased personalisation, CRM integration and even multi-office property feeds. 

This new Websites Platform is available now. If you're interested in learning more, you can book a demo and select 'Websites' as your product of interest.

Watch Elevate '24 on-demand here or simply enter your details below.