Why every agent needs to think like a marketer in 2025

The sales agent of 2025? Part agent, part marketer.

Being great at selling homes isn’t the only thing that sets you apart anymore. Today, the most successful agents are wearing another hat too – the marketer’s hat.

And if that makes you think of juggling Instagram posts and email campaigns while running open homes, you’re not wrong…but hear us out.

Our recent survey of real estate agencies revealed a clear trend: sales and marketing are shifting rapidly, and agents are expected to do more than just list and sell.

They’re expected to build a personal brand, deliver engaging content, and nurture client relationships in ways that feel personalised and proactive.

It might sound like a big ask, but with the right tools and a marketing mindset – it’s not only doable – it’s a major advantage.

Your personal brand is part of the pitch

In 2025, your personal brand is just as important as your listings. Clients are no longer just looking for someone to sell their home – they’re looking for someone they can trust to guide them through the process.

And that trust often starts well before a listing appointment.

According to our recent survey, 47.2% of agencies are using personalised marketing — a clear sign that clients are forming impressions and building trust well before they even attend an inspection.

The content you share, the way you show up online, and the consistency of your messaging all shape whether clients choose you or scroll past.

If you’re not managing how you show up online, you’re already a step behind. That doesn’t mean being an influencer overnight – but it does mean treating your digital presence as an extension of your sales pitch.

Let CRM marketing tools do the heavy lifting

Keeping up with marketing and sales is tough.

But here’s the good news: you don’t have to do it all manually.

Real estate CRM’s like Agentbox help you automate campaigns, segment your audience, and deliver relevant, timely communications – without sounding like a robot. Think of it as your behind-the-scenes marketing assistant that:

• Remembers every lead’s preference.
• Sends the right message at the right time.
• Frees you up time to focus on relationships and results.

And with nearly 50% of agencies already using AI to boost their marketing, those who haven’t embraced CRM-powered automation are quickly falling behind.

What clients really want? Personalisation

According to our survey, 47.2% of agencies are already using personalisation in their marketing efforts – and for good reason. Generic ‘Dear Valued Client’ messages aren’t cutting it anymore.

Clients want to feel seen.

They want to get emails that reflect their actual needs.

They want to receive listings that match their wish lists.

They want to be treated like VIPs…because they are.

Yes, you still need the human touch

While digital is booming, traditional marketing hasn’t disappeared. In fact, according to our survey, 31.1% of agencies still invest in print and offline materials, and they’re onto something.

The sweet spot? Blending both worlds. Let your tech do the heavy lifting – automation, segmentation, insights – while you focus on what no AI can replicate: connection.

Struggling to sell marketing to vendors? We’ve got you

Convincing a client to invest in premium marketing isn’t always easy. They want results, not jargon. That’s why we put together Sell the Sell eBook – it’s packed with practical ways to show value, not just talk about it.

Download it now and walk into your next listing presentation with confidence.

Real estate 2025 is all about combining smart tech with smart strategy. AI, CRM marketing tools, engagement platforms – they’re not just shiny objects. They’re how you scale your business without losing your personal touch.

The agents leaning into this shift are the ones staying relevant - and getting results. Because real estate isn’t just about selling homes. It’s about building a brand, creating trust, and standing out in a competitive market.

And you? You’ve got this.