The BDM Module is a feature designed to help real estate agencies identify, track, and secure new business opportunities. It leverages data insights, customer tracking, and streamlined workflows to help your team convert leads into clients more effectively.

Using links generated by the Link Builder, which can be used in marketing material or sent to referrers to send through lead information.
A form on your website, customised to capture and load leads into BDM.
Sales enquiries from portals such as realestate.com and Domain. These leads are captured by identifying keywords in the enquiry which could identify the buyer as an investor.
Application forms. Leads can be created if a referrer is marked as a Private Landlord while completing a rental reference or if an applicant indicates that they have an investment property.
You are also able to add leads to BDM manually.

This module provides tools to manage leads, track potential business opportunities, and gain insights into your pipeline. It helps you focus on the most promising prospects, increase conversions, and ultimately grow your agency’s client base.

The module tracks key metrics such as follow-ups completed, contact sessions, your current pipeline, financials, conversion rates, lead sources and more. This allows you to track client information, schedule follow-ups, and view the complete lead journey all in one place.

BDM gives you access to automated reminders for follow-up metrics like those overdue, upcoming in the next 30 days, those scheduled, those completed on time, etc. This helps your team stay organised and reduces the chances of missed opportunities.

The BDM Module is designed for agency staff focused on business growth, including business development managers, sales agents, and marketing teams who are responsible for prospecting and client acquisition.