December 13, 2024
How to calculate your local market share
How to calculate your local market share is a property management-specific guide to estimating the portfolio size of your rivals, understanding your position in the market, and setting realistic growth targets based on the number of rental properties and competitors in your local territory.
You’ll learn how to:
- Calculate your market territory distribution among suburb boundaries
- Estimate the size of your closest rivals
- Measure the share of market between you and your competitors, even with incomplete data
- Set rent roll growth goals based on a formula of the number of competitors and number of rental properties in your defined territory.
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